About the Global Brand Conference

Católica Porto Business School is pleased to host the 18th Global Brand Conference between 7– 9 May 2025. We are a prestigious triple crown business school (EQUIS, AMBA and AACSB) in Porto, Portugal, and we are pleased to welcome you all to this conference.

For two decades, the Global Brand Conference of the Academy of Marketing’s Brand Identity and Corporate Reputation Special Interest Group has become known as one of the leading academic conferences on branding worldwide. The conference brings together top branding experts around the world to discuss and advance the state-of-play in branding research, theory, and application.

Following the success of previous editions, we welcome scholars, researchers and practitioners in branding, corporate reputation and identity to join us in the beautiful city of Porto, in May 2025.