Tânia Amaral stands out in marketing, branding, and digital communication, with a solid career in the strategic management of institutional brands.

She currently leads the Municipal Division of Digital Communication and Brand Activation at Porto City Council, ensuring the management and promotion of the “Porto.” brand and other municipal brands. Her work has been essential in strengthening the city's digital communication and developing campaigns that position the brand as a strategic asset.

With a degree in Journalism and a postgraduation in Marketing Management from Porto Business School, she combines technical expertise with a strategic vision, complemented by specializations in digital marketing, SEO, graphic design, and more. She has also worked as a trainer, sharing her experience in marketing and branding.

Passionate about the impact of communication on brand positioning, she is committed to ensuring the evolution and relevance of the “Porto.” brand, consolidating it as a strong and enduring symbol.”