Dr. Steffen Schmidt is a distinguished expert in the intersections of neuroeconomics, brand management, causal analytics, and artificial intelligence (AI) in marketing. He is the co-founder and management director of concept m AI, an insights company that combines deep psychological consumer insights with AI for a better marketing performance. With a foundation rooted in robust academic inquiry and practical expertise, Steffen’s work illuminates the pathways of consumer decision-making processes, blending traditional marketing with cutting-edge technological insights advances.

AI Garage for Brands

AI Garage for Brands” is a digital webinar format by Prof. Dr. Carsten Baumgarth (HWR Berlin) and Dr. Steffen Schmidt (concept m AI). The main target groups are practitioners, students, and researchers. Thirteen webinars have now taken place (the 14th webinar is planned for January 2025). In addition to an overview of new developments in the AI scene, a scientific study is presented and a new AI tool is introduced. In addition, guests from brand consulting and advertising, business, and science are invited to the webinars. The digital format has been well received and has now welcomed more than 1000 participants. Furthermore, the format has also been implemented in live formats, podcasts, and managerial publications.