Judy Zaichkowsky is a Distinguished Professor in the Beedie School of Business at Simon Fraser University. Her knowledge and expertise on the role of involvement in consumer research has had a major impact on the field of marketing. Zaichkowsky, Judith Lynne (1985), "Measuring the Involvement Construct," Journal of Consumer Research, 12(December), 341-352. This 1985 Journal of Consumer Research paper on the involvement construct has been translated and reprinted in many languages and in journals across the globe and is also recognized as one of the most influential articles in the field of advertising: cited in ìPeer Evaluation and Readership of Influential Contributions to the Advertising Literatureî, Fred Beard, Journal of Advertising, Winter 2002, pp. 65-76. In 2013 Dr Zaichkowsky was the Recipient of the 2013 C.W. Park award for outstanding contribution to Consumer Psychology: Reimann, M., J.L Zaichkowsky, C. Neuhaus, T. Bender and B. Weber (2010), “Aesthetic package design: A Behavioral, Neural, and Psychological Investigation”, Journal of Consumer Psychology. 20(4), 431-441. This paper focused on how unknown brands can beat well known brands at a higher price with aesthetic packaging. Other recognition in her field includes being a featured Researcher in the American Academy of Advertising, Newsletter, June 2007. In 2003, Dr. Zaichkowsky received a Centenary Award and most Notable Alumni (2016) from the University of Guelph for her contributions to Consumer Research. Dr. Zaichkowsky's research interests have evolved since then and currently include issues relating to neuro consumer decision making, design, counterfeiting, brand imitation, trademark infringement, and gift giving. She has authored a ten year study on the effect of women on Boards of directors, and she herself served for five years on SFU´s Board Of Governors. Dr. Zaichkowsky has also written five editions of the leading Consumer Behaviour textbook in Canada. She is the author of The Psychology Behind Trademark Infringement and Counterfeiting (2006). To date she has over 25,000 citations for her work. Further, many of the issues she addresses in her research are extremely important in today's marketplace and it is for this reason that she has been asked to serve as an expert witness and advisor to corporations and organizations. In addition to her own research success, Dr. Zaichkowsky, brings a perspective that has been shaped by a wealth of experience that includes serving as a MBA program director, teaching and researching in a variety of countries, and serving on the review boards to many of the best journals in marketing. She is currently editing a special issue for Journal of Sustainable Marketing on Fast fashion and teaching Consumer Behaviour.