Born in Madrid, and coming from an international background to build global brands with +20 years of marketing experience in global luxury beauty and lifestyle brands made me understand what truly matters: how you do things, people and purpose. Designing marketing and communication campaigns that embrace not just a visual identity and a story but a true impact.  I´ve spent my career developing products and campaigns around the individual´s needs and today it’s about putting our feet down and understanding what’s happening in the world.  I’m a big believer that passion and commitment will help fight challenges, but it’s on us as individuals to start acting and making the necessary changes that will inspire others. In 2017 I joined Ecoalf, to create and lead the Marketing and Communication team - today I’m proud to be part of Ecoalf, where we are cleaning the ocean every day, we are fighting every day to stop using natural resources in a careless way and foremost: educating and inspiring people and communities sharing our knowledge and to do things in a different way, in a better way.