Satellite Event

6 May 2025, from 9:00 AM to 1:30 PM - Central Building, room EC024

The Medinge Group Workshop – “How Purpose drives Change: Developing Creative Solutions to Today’s Wicked Problems”



Please Note: Although registration for the Satellite Event is included for participants in the conference registration, confirmation of attendance is mandatory, through the personal area.

Moderators


Professor Oriol Iglesias, ESADE Business and Law School, Barcelona, Spain,

Professor Nicholas Ind, Kristiania University College, Oslo, Norway and Daniela Marzavan, Founder of Change Darer

Keynote speakers


Carolina Alvarez, CMO Ecoalf - How Ecoalf has implemented and maintained its purpose

Andy Last, Board Adviser - The evolution of doing well by doing good – from Puritans to Purpose with examples from business life

Katja Tschimmel, Paulo Santos, Joana Alves dos Santos & Daniela Marzavan - A co-creative approach to give meaning to purpose, together with stakeholders. The case of ADENE (the Portuguese Energy Agency)

Katja Tschimmel, Founder and Partner of Mindshake

Paulo Santos, Director Sustainability and Mobility at ADENE - National Energy Agency

Joana Alves dos Santos, Design Thinking consultant at Mindshake

Daniela Marzavan, Founder of Change Darer

Daniela Marzavan & Sandra Horlings - Two wicked problems in breakout rooms

Sandra Horlings, Co-Founder and Managing Partner at Innoboost

The Medinge Group is an international think tank of brand experts and visionaries whose purpose is to influence businesses to become more conscientious to help humanity progress and prosper. 

powered by eventQualia